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The Vice-President, Global Sales & Partnerships of KO Distribution highlights the global potential of the format, presents a new title and reflects about the use of AI in production.

Additionally, format options deals for the musical contest have been signed for the UK and Australia

The Canadian company has secured a raft of option deals before heading to Cannes market for a concept variety music series designed with glamour in mind.

Mediawan Prod has taken the option rights for all European French-speaking territories of the program, who is set to premiere on ICI Radio-Canada January 19th.

Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest report. This represents a minor downgrade from the 9.1% growth rate the researcher published in December 2021.