Latest news of ctv
23 MAY 2025
Tendencias
La CTV gana terreno dentro del ecosistema publicitario omnicanal
En un encuentro con profesionales del sector, Adform y Atresmedia analizaron los retos y oportunidades de la televisión conectada como pilar clave en la estrategia omnicanal de los anunciantes.
19 MAY 2025
Markets
CTV overtakes traditional TV in UK and Canada as viewers flock to free, ad-supported streaming
According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.
8 MAY 2025
Tendencias
Volumen de impresiones publicitarias en CTV creció un 66% a nivel global
El dato, que corresponde a 2024, fue revelado en el reporte “DV Global Insights: Trends in the Modern Streaming Landscape”, realizado por Double Verify.
29 APR 2025
Markets
CTV advertising rebounds with strong double-digit growth
Marketers are increasing investments in premium streaming environments to capitalize on audience shifts and data-driven targeting. Advancements in interactive formats and measurement tools are accelerating CTV’s role in cross-platform strategies.
24 APR 2025
Trends
CTV advertising grows with interactive gains and frequency risks
In 2024, CTV ad impressions grew 18% year-over-year, but the gap between ad investment and viewership reveals an even greater opportunity ahead.