La compañía métrica digital tiene como objetivo garantizar que las piezas publicitarias estén protegidas del fraude y el tráfico no válido, y sean vistas por personas y no por bots.
Connected TV ad spend is on the rise, and ad-supported video on demand services lead the streaming pack as consumers look to cut subscription costs in the year ahead, according to a new report from Tubi.
An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ and Netflix, and an increase in ad-supported viewing are set to drive further growth in the UK CTV market, according to IAB’s latest report.