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El modelo híbrido transforma la televisión en una plataforma digital medible, que combina la confianza de la audiencia, una atención profunda y nuevos formatos de monetización publicitaria.

Roughly 77 million people in the Philippines stream video content, while 80% say they stream more today than a year ago, and 75% plan to try new services within the next 12 months.

According to LG Ad Solutions’ “The Big Shift 2025 | Australia Edition,” 63% of CTV audiences in Australia now prefer streaming, 64% favor free ad-supported TV over paid subscriptions, and more than one-third take online action after seeing a relevant ad.

CTV viewership soared 46% year-over-year in H1 2025, while 68% of top advertisers increased TV ad impressions—yet 94% of those ads still reach just half of U.S. households.

In 2025 more UK consumers prefer AVOD (42%) over BVOD or SVOD (each 36%), while 73% favor watching sports on big-screen devices and interactive ad features attract up to 24% of 18–24‑year‑olds.