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ctv stories on Señal News

Latest news of ctv

CTV advertising rebounds with strong double-digit growth 29 APR 2025

Markets

CTV advertising rebounds with strong double-digit growth

Marketers are increasing investments in premium streaming environments to capitalize on audience shifts and data-driven targeting. Advancements in interactive formats and measurement tools are accelerating CTV’s role in cross-platform strategies.
CTV advertising grows with interactive gains and frequency risks 24 APR 2025

Trends

CTV advertising grows with interactive gains and frequency risks

In 2024, CTV ad impressions grew 18% year-over-year, but the gap between ad investment and viewership reveals an even greater opportunity ahead.
USA: CTV home screen becomes prime hub for engagement and commerce 22 APR 2025

Markets

USA: CTV home screen becomes prime hub for engagement and commerce

LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.
USA: CTV networks join forces to drive more inclusive advertising 21 APR 2025

Markets

USA: CTV networks join forces to drive more inclusive advertising

Revry and REVOLT are pooling their data to help advertisers reach diverse audiences more accurately—while keeping privacy front and center. eMarketer projects U.S. CTV ad spending will rise 16.8% in 2025.
De la mano de la CTV, Mercado Play expande su alcance América Latina 1 APR 2025

Streaming

De la mano de la CTV, Mercado Play expande su alcance América Latina

La plataforma de streaming gratuito de Mercado Libre amplía su alcance y llega a los televisores inteligentes con Samsung (Tizen), LG (webOS), Android TV y Google TV, sin necesidad de dispositivos adicionales.