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Así lo informa un estudio de Deloitte, titulado “The Future of Sports: Winning Through Fan Experience”, que destaca la importancia de transformar la experiencia de los fans para impulsar el crecimiento y la sostenibilidad de la industria.
60% of Gen Z prefer short-form video over TV and film, while 47% of U.S. consumers say streaming services cost too much. Around 50% of Gen Z and millennials say they feel a stronger connection to social media creators than to actors or TV personalities.
According to research conducted by Deloitte, despite efforts to adapt, streaming video services continue to grapple with challenges such as high expenses, customer turnover, and rivalry from alternative media formats.
More than a third (35%) of people with access to a subscription video on-demand (SVOD) service in the UK are sharing at least one of their subscriptions with others outside their home, according to Deloitte’s latest report.
Despite an almost complete loss of matchday revenue in the 2020/21 season, the European football market grew defiantly in revenue terms by 10% to €27.6 billion, according to Deloitte’s “Annual Review of Football Finance” report.