The series has already reached an average market share of 26.2% in the key demo for RTL4 (HHV 25-54, consolidated). It marks an increase of more than +25% vs the primetime channel average market share for the same target.
Gepke Nederlof, Managing Director, brings some tips to create and distribute shows that grow and resonate season after season and details some success stories.
Hit series like "The Way Out"; "Going Once, Going Twice"; "The Big Job Switch" and "The Musical Of Your Life" have been renewed for new seasons on VTM and Play4.