emarketer - Latest news

Research 11 MAY 2022

Is TikTok going to surpass YouTube in the United States?

11 MAY 2022
TikTok users in the United States will spend more time with the social media platform this year than YouTube users will spend on the video platform, eMarketer forecasted.

Research 13 APR 2022

How much will american advertisers spend at this year’s upfronts?

13 APR 2022
US advertisers will spend US$20.57 billion on linear TV at this year’s upfronts, eMarketer estimated in its latest report.

Digital 13 APR 2022

US mobile gaming ad revenues to reach more than US$6 billion in 2022

13 APR 2022
US mobile gaming ad revenues will reach US$6.26 billion in 2022, up 14.0% from US$5.49 billion in 2021, according to eMarketer, which also forecasts healthy double-digit growth will continue through 2024.

Research 7 APR 2022

Older on-demand subscribers fuel digital video viewer growth in the UK

7 APR 2022
This year, almost three-quarters (74.9%) of the population, totaling 50.6 million, will watch digital video. This is up from 72.1% in 2020 and 68.9% pre-pandemic (in 2019), eMarketer noted in its latest report.

Research 6 APR 2022

Is Netflix still the biggest OTT in terms of viewers?

6 APR 2022
This year, 35.0% of the world’s subscription OTT video service users will be watching Netflix, which amounts to 658.0 million viewers, according to eMarketer latest report.