Latest news of emarketer
8 APR 2024
Trends
Gen Z still prefer TikTok, though growth is slowing down
A study by eMarketer revealed that, although the social network is the most popular among this generation, its growth is starting to slow down.
3 APR 2024
Forecasts
USA: CTV consumption is winning terrain over linear TV
Recent studies by eMarketer analyzed the decline of traditional TV consumption, while the use of digital video increases throughout the years.
8 MAR 2024
Data
USA: OTT will account for more than half of video subscription revenues by 2025
The data comes from a study by the research firm Emarketer. Netflix continues to lead, but Disney's combination of companies is closing in on it. The OTT revenues will surpass traditional pay TV subscription revenues in 2025 for the first time.
2 FEB 2024
Data
USA: CTV is the fastest-growing major ad channel
According to Insider Intelligence's latest report, the CTV business is projected to grow 22.4% to reach a total of $30.10 billion in 2024.
1 NOV 2023
Data
USA: New strategies are getting the most out of CTV advertising
Time spent with connected TV (CTV) by US adults will be within one hour of linear next year, at 2 hours and 3 minutes (2:03) and 2:48 per day, respectively, according to our forecasts.