Latest news of emarketer

El 96% de los brasileños eligen el Smart TV para consumir contenidos digitales 22 APR 2024

Mercados

El 96% de los brasileños eligen el Smart TV para consumir contenidos digitales

El dato lo reveló un reporte de Samsung Ads, basado en datos proporcionados por Comscore. El estudio señala que las marcas dejan de impactar en más de la mitad de los consumidores cuando invierten en TV lineal.
Gen Z still prefer TikTok, though growth is slowing down 8 APR 2024

Trends

Gen Z still prefer TikTok, though growth is slowing down

A study by eMarketer revealed that, although the social network is the most popular among this generation, its growth is starting to slow down.
USA: CTV consumption is winning terrain over linear TV 3 APR 2024

Forecasts

USA: CTV consumption is winning terrain over linear TV

Recent studies by eMarketer analyzed the decline of traditional TV consumption, while the use of digital video increases throughout the years.
USA: OTT will account for more than half of video subscription revenues by 2025 8 MAR 2024

Data

USA: OTT will account for more than half of video subscription revenues by 2025

The data comes from a study by the research firm Emarketer. Netflix continues to lead, but Disney's combination of companies is closing in on it. The OTT revenues will surpass traditional pay TV subscription revenues in 2025 for the first time.
USA: CTV is the fastest-growing major ad channel 2 FEB 2024

Data

USA: CTV is the fastest-growing major ad channel

According to Insider Intelligence's latest report, the CTV business is projected to grow 22.4% to reach a total of $30.10 billion in 2024.