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Shoppable CTV is gaining traction as 38% of US ad buyers increase investment in the format, while 45% of CPG marketers see it as retail media’s next frontier. Although 43% of consumers want to shop via TV, only 10% have done so, revealing a gap in adoption. With Amazon, Instacart, and Albertsons expanding shoppable CTV, the market is poised for growth.

Emarketer examined the need for streaming services to improve transparency about audience metrics to ensure they do not overpromise or accept more ad spending than they can effectively deliver to the intended target audience.

Emarketer predicts Netflix’s ad-supported video-on-demand will grow 43.0% in 2025, reaching $2.07 billion.

Un reporte de la plataforma Adform pone bajo la lupa sobre las 4 claves que han impulsado la CTV y que demuestran por qué ya no puede quedarse fuera de ningún plan de marketing digital.

Si bien los ingresos publicitarios de YouTube son menores que los que generará Meta con Reels en Facebook e Instagram, están a la par de TikTok y superan por lejos a las plataformas de streaming.