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TV 20 JUL 2022

Comscore invierte en métricas combinadas con su plataforma Comscore Total Digital

20 JUL 2022
La nueva plataforma une métricas digitales de páginas en la web, aplicaciones y sitios de internet con métricas sociales de las plataformas de video y redes.

Research 9 MAY 2022

Podcast Advertising Revenue in the United States to reach $1.4 Billion in 2021

9 MAY 2022
A forecast released by IAB reveals that the ads attributed to the industry will exceed $2 billion this year, and over $4 billion by 2024.

TV 14 APR 2022

Digital Advertising Soared 35% to $189 Billion in 2021

14 APR 2022
The growth is consistent with a recent study from Harvard Business School, commissioned by IAB, which showed the internet economy has grown seven times faster than the U.S. economy over the past four years and now accounts for 12% of the U.S. GDP.

Contenidos 19 JUN 2020

MAURICIO CARRANDI: “LA AUDIENCIA SERÁ MÁS SELECTIVA AL MOMENTO DE ELEGIR LAS PLATAFORMAS A CONSUMIR”

19 JUN 2020
IAB México realizó su jueves de insights enfocado en la industria del entretenimiento, con invitados de Televisa, Mattel, OCESA y Talkwalker, destacando que el entretenimiento se volverá híbrido entre los en vivo y las transmisiones.

Interviews 1 APR 2020

HOW ADVERTISERS RESPOND TO CORONAVIRUS OUTBREAK?

1 APR 2020
Three-quarters of respondents to the survey conducted by the Interactive Advertising Bureau (IAB) believe the pandemic will have a worse effect on the industry than the Great Recession did. 48% of respondents reported changes to media and budgets, 49% reported postponing, and 5% stopped a campaign midway-through.