Latest news of iab
7 FEB 2023
Data
UK Connected TV market is expected to grow to £2.31 billion by 2026
An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ and Netflix, and an increase in ad-supported viewing are set to drive further growth in the UK CTV market, according to IAB’s latest report.
20 JUL 2022
Publicidad
Comscore invierte en métricas combinadas con su plataforma Comscore Total Digital
La nueva plataforma une métricas digitales de páginas en la web, aplicaciones y sitios de internet con métricas sociales de las plataformas de video y redes.
9 MAY 2022
Data
Podcast Advertising Revenue in the United States to reach $1.4 Billion in 2021
A forecast released by IAB reveals that the ads attributed to the industry will exceed $2 billion this year, and over $4 billion by 2024.
14 APR 2022
Ad Sales
Digital Advertising Soared 35% to $189 Billion in 2021
The growth is consistent with a recent study from Harvard Business School, commissioned by IAB, which showed the internet economy has grown seven times faster than the U.S. economy over the past four years and now accounts for 12% of the U.S. GDP.
19 JUN 2020
Producción
MAURICIO CARRANDI: “LA AUDIENCIA SERÁ MÁS SELECTIVA AL MOMENTO DE ELEGIR LAS PLATAFORMAS A CONSUMIR”
IAB México realizó su jueves de insights enfocado en la industria del entretenimiento, con invitados de Televisa, Mattel, OCESA y Talkwalker, destacando que el entretenimiento se volverá híbrido entre los en vivo y las transmisiones.