Banijay announced that “The Fifty” (Les Cinquante) will be adapted for the US Hispanic market. Produced by EndemolShine Boomdog, part of Banijay Americas, for Telemundo, “Los 50” will be the first international version of the reality competition created by Banijay Productions France.
In the US Hispanic version, stars will live together in an exotic mansion while competing against each other in a relentless and unpredictable game. As they face challenges posed by the masked game master, they will have to make alliances and develop strategies to avoid elimination. With each game, they play in the hopes of adding money to the grand prize which can total up to US$400.000. In the end, only one player will walk away with the cash and, in a first for Telemundo, one fan of the show will also win a part of the prize pot.
Alejandro Rincón, CEO at EndemolShine Boomdog, said: “It is the perfect time to produce ‘The Fifty’ for the US Hispanic market as it entertains and taps into the desire for psychological gameshows, as well as connecting celebrities and their fans. We are excited to be the first country to add our local twist to this innovative IP.”
Lucas Green, Chief Content Officer, Operations at Banijay, added: “It is fantastic to mark the very first international version of ‘The Fifty’ with EndemolShine Boomdog. Producing an adaptation which is sure to have audiences of all ages on the edge of their seats, it is interactive, full of twists and a testament to the creativity within Banijay. We firmly believe this is just the start for the reality competition format, which was initially supported off-the-ground by our global Creative Fund.”
Created in 2022 by Banijay Productions France for W9, the show not only improved the channel's ratings by 48% but also became its best premiere since 2016, and the most watched programme on streamer 6 Play.
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Banijay anunció que “The Fifty” (Les Cinquante) será adaptado para el mercado hispano de los Estados Unidos. Producida por EndemolShine Boomdog, parte de Banijay Americas, para Telemundo, “Los 50” será la primera versión internacional del reality creado por Banijay Productions France.
En la versión hispana para Estados Unidos, las estrellas vivirán juntas en una hacienda exótica mientras compiten entre sí en un juego implacable e impredecible. Mientras se enfrentan a los desafíos planteados por el maestro del juego enmascarado, deberán hacer alianzas y desarrollar estrategias para evitar la eliminación. En cada partida, juegan con la esperanza de sumarle dinero al gran premio, que puede llegar hasta los US$350.000. Al final, solo un jugador se llevará el dinero en efectivo y, por primera vez en la versión de Telemundo, un fanático del programa también ganará una parte del premio.
Alejandro Rincón, CEO de EndemolShine Boomdog, comentó: “Es el momento perfecto para producir ‘The Fifty’ para el mercado hispano de Estados Unidos, ya que entretiene y aprovecha el deseo de los game shows psicológicos, además de conectar a las celebridades y sus fans. Estamos emocionados de ser el primer país en agregar nuestro toque local a esta innovadora propiedad intelectual”.
Por su parte, Lucas Green, Chief Content Officer, Operations de Banijay, agregó: “Es fantástico marcar la primera versión internacional de ‘The Fifty’ con EndemolShine Boomdog. Producimos una adaptación que seguramente tendrá al público de todas las edades al borde de sus asientos, ya que es interactiva, llena de giros y un testimonio de la creatividad dentro de Banijay. Creemos firmemente que este es solo el comienzo del formato de competencia de realidad, que fue apoyado desde el principio por nuestro Fondo Creativo global”.
Creado en 2022 por Banijay Productions France para W9, el programa no solo mejoró las calificaciones del canal en un 48%, sino que también se convirtió en su mejor estreno desde 2016, además de ser el show más visto en la plataforma de streaming francesa 6 Play.
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string(100) "Banijay Productions France, part of Banijay’s French collective of labels, will produce the brand-new game show “Les Cinquante” for W9. Away from prying eyes, in his castle inhabited by dogs, foxes and rabbits, a playful and Machiavellian game master, the lion, has decided to challenge 50 reality TV stars to a relentless and unpredictable game that only he can control. 50 players have responded to his mysterious invitation. But only one of them will win as they take part in a series of knockout challenges.
A large cash prize is up for grabs, but the winning contestant will not take home the money. They are facing each other, not for themselves, but to win for one of the viewers who can download the show’s app to join their favourite’s fan club and potentially win the prize of €50.000. When the games begin, anything can happen as the fate of each loser is put in the hands of the winner at a high-tension voting ceremony. Here the audience will see alliances form and betrayals occur as they fight to be the last man standing.
Florence Fayard, Managing Director of Banijay Productions France, said: “After the success of our franchises such as ‘Les Marseillais’ (Party Workers) or ‘Les apprentis aventuriers’ (Good Luck Guys), we are very proud to announce the creation of this new format. ‘Les Cinquante’ is the new king of ‘closed door competition’ with strategies at the heart of the game and strong involvement of the public.”
James Townley, Global Head of Content Development at Banijay, added: “Through our Creative Fund we invested in ‘Les Cinquante’ as it is a great addition to the entertainment space and our catalogue. It is unpredictable, interactive, and wildly entertaining. France remains an important market when it comes to creativity and creating new formats. This year we have already seen the strength of French IP with ‘Chaucon Son Tour’ launching in Spain.”
This new format has been created by Banijay Productions France and builds on its experience within the French market. As part of Banijay France, the company is known for producing hit shows such as “Party Workers,” “A Season at the Zoo” and “Good Luck Guys,” which has just finished airing its fifth season, performing very well especially amongst younger viewers, raising W9’s slot average by 172%.
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