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Rebus, the ultimate fan activation engine, and LiveLike, a technology company dedicated to empowering digital experiences, are partnering to bring new interactive features and gamification to sports fans.

The conference portion of NATPE Miami Virtual will take place January 19-22. The Marketplace will be open from January 19-29. The packed lineup includes top content industry executives from AMC, A+E, Canal+, CW, DMR, Eccho Rights, Endemol Shine, FilmRise, FOX, LiveLike, Premiere Digital, PBS, StudioCanal, Telemundo, and many more.

The features , which will allow users to take polls, quizzes, predictions, and alerts, among others while watching a live broadcast, is set to begin during live soccer coverage on Ligue 1 on 7th November.

Both companies announced a new partnership that will bring an interactive fan experience to live events during the upcoming 2020-2021 season, starting with the first “El Clásico” on October 24.