Brazil's Globo partners with LiveLike to bring an interactive fan experience to "Masked Singer"

New interactive features include prediction games where fans can compete for prizes. It will take place in the context of the premiere of its fourth season.

28 FEB 2024

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The Brazilian television broadcaster Globo has partnered with LiveLike, the New York-based provider of audience engagement technology, to take the fan experience of its show, "Masked Singer Brasil," enhanced interactivity in time for the fourth season's premiere.

Globo will offer the "Masked Singer" fan community new opportunities to connect. Powered by LiveLike and accessed through a QR code displayed during the show, an interactive timeline showcasing updates, prediction games, weekly quizzes, and a dedicated fan leaderboard are now available on the entertainment hub website, Gshow. Fans can interact with the timeline features to compete for prizes while watching each weekly broadcast, enjoying a fun, social experience that keeps them engaged throughout the season.

Miheer Walavalkar, LiveLike co-founder and CEO, addressed the immersive interactive experience: "The Masked Singer" franchise presents a uniquely communal environment for fans, who are passionate and already interact with each other on social media platforms while they watch. LiveLike's engagement features will now bring them together on Globo's platform and add a new layer on top of their viewing experience. We are proud of how hard the team has worked, collaborating with Globo to quickly make these features live in time for the new season, and we are delighted to have Globo as our first major South American partner as we continue to expand to entertainment companies in new markets," noted. 

Ana Cristina Porto, Globo Tech Manager, referenced the technological leap involved in the process: "The partnership with Livelike touches on a crucial point in our culture, which is innovation. With Livelike, we were able to incorporate an important need for the TV show in a short time, which is interaction with the public," said.