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Under the new name and brand identity, early Peyo characters, including “The Smurfs” and other IPs, will be revived using modern animation with new stories inspired by the original “Johan & Peewit” and “Benny Breakiron” comic books.

During the online event, IMPS execs revealed details about the upcoming series and movie, as well as, the new marketings campaigns, publishing, consumer products and family entertainment experiences.

The traditional and lovely brand is celebrating its 65th anniversary this year and IMPS has prepared multiple events and new content and merchandising launches for this special celebration.

The classic kids brand has a new series that promise to entertain kids and parents equally. Nele De Wilde, Head of Sales at The Smurfs explains the differences with the classic cartoon.