rita-ferro - Latest news

TV 19 JUL 2022

The Walt Disney Company secures US$9 billion in its Upfront ad sales

19 JUL 2022
The Walt Disney Company announced that advertisers committed to buy US$9 billion in commercials across its various channels and streaming platforms for the 2022-2023 season.

TV 24 MAR 2022

Disney sells out Oscar's advertising slots in the United States

24 MAR 2022
Welcoming new sponsors such as Crypto.com and Pfizer, as well as returning sponsors, the 94th edition of the event will be held on Sunday at the Dolby Theatre at Ovation Hollywood. It will air on ABC and across 200 territories worldwide.

Events 22 OCT 2021

Disney plans an in-person upfront presentation in a new location for 2022

22 OCT 2021
The Walt Disney Company will once again hold an in-person event in May 2022, although it will not be at the Lincoln Center auditorium, as the company used to, but in a new location that has not been announced yet.

Digital 21 MAY 2020

DISNEY RESTRUCTURES THE AD SALES AND MEDIA DISTRIBUTION

21 MAY 2020
Following the departure of Kevin Mayer, who had been Chairman of Disney’s Direct-to-Consumer & International segment since 2018, the company has decided to shift its Ad Sales and Media Distribution divisions from DTCI to its Media Networks Group.

Interviews 7 MAY 2020

DISNEY CHANGES ITS TRADITIONAL UPFRONT FOR A “VIRTUAL ROADSHOW”

7 MAY 2020
Instead of its traditional upfront presentation, this year the company will present a 30-minute video showcasing Disney talent, content executives and other compilations.