so-they-say - Latest news
23 FEB 2021
The average share of the first series was 31.8% (18-44 key demographic), impressive when compared against VTM’s channel average of 25.8% in Belgium.
4 NOV 2020
The new format created by PIT debuted with an impressive market share of 36.3% in the 18-44 target group on VTM.