23 FEB 2021

VTM BETS FOR A NEW SEASON OF "SO THEY SAY" FROM BE-ENTERTAINMENT

The average share of the first series was 31.8% (18-44 key demographic), impressive when compared against VTM’s channel average of 25.8% in Belgium.

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"So They Say"

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After the great success of the first series, VTM has recommissioned the Be-Entertainment factual entertainment format "So They Say" for Belgium.  The second series is currently in production, with a release date yet to be determined.

The average share of the first series was 31.8% (18-44 key demographic), impressive when compared against VTM’s channel average of 25.8% (18-44).

In addition, the format performed phenomenally well on VTM GO, the channel’s AVOD platform, with an average of 77,761 views per episode compared to the 30,000 views per episode average, amounting to a stunning increase of 159%.

The lighthearted and entertaining format "So They Say" tries to determine if what people say is true, actually is true. Two hosts call on 100 people in the nation who happen to share the most common surname to join them. Together they discover the truth about such common "So They Say" claims as “it’s faster to switch lanes when in traffic” and “average individuals eat eight spiders while they’re asleep.”