El reporte Global Consumer Report 2025 de MARCO develó hábitos digitales, destacando el fenómeno mobile-first y una alta tasa de exposición a noticias falsas.
El grupo amplía su ventaja frente a su competidor directo en un +80% y posiciona sus principales marcas, laSexta.com y antena3.com, como las webs de televisión más visitadas; atresplayer lidera entre plataformas con 2,2 millones de usuarios.
Despite a challenging market, UK digital commissioning jumped 60% to £154 million and international SVOD spend rose by £166 million, while secondary rights revenue returned to a record high of £510 million, according to the 2025 Pact Census.
According to WARC Media’s recent analysis, the decline reflects a broader decade-long erosion. Between 2014 and 2024, linear TV ad expenditure dropped by 27.5% in absolute terms, and by 50.8% when adjusted for inflation.
The Radial Entertainment company debuts its library in short format with curated content from 14 top creators, expanding its partnership with Amazon across Fire TV and Echo Show devices.