Latest news of the-gauge
8 SEP 2023
Data
Is the arrival of FAST a comeback of linear TV?
In addition to presenting audiences with a familiar, cable-like experience, FAST channels are built to be adjusted quickly and accommodate shifting audience demand, Nielsen said in its latest report.
19 MAY 2023
Data
An active news cycle provided a back-to-back TV share increase for US cable in April
Total TV usage in the United States trended down another 1.9% in April. Yet despite this drop, an active news cycle contributed to a second month of share gains for cable, according to Nielsen.
16 DEC 2022
Data
TV viewing surged in November, powered by sports and streaming content
Time spent watching television in the United States climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, trailing behind January, Nielsen revealed in its latest report from The Gauge.
26 SEP 2022
Data
Streaming grabs 35% of TV time in August, but overall usage dips
Total streaming usage in the United States hit another record by claiming 35% of total TV usage in August, but audience engagement across platforms is starting to fluctuate depending on where the big-name content is, Nielsen revealed.
22 JUL 2022
Data
Streaming usage in the United States increases by 21% in a single year
The popular content viewing method now accounts for nearly one-third of total TV time consumption.