the-gauge - Latest news

Research 22 JUL 2022

Streaming usage in the United States increases by 21% in a single year

22 JUL 2022
The popular content viewing method now accounts for nearly one-third of total TV time consumption.

Research 24 MAY 2022

April streaming figures break TV viewing records

24 MAY 2022
According to Nielsen's "The Gauge" report, the digital viewing method made up 30.4% of total TV viewing, surpassing its previous record of 29.7% set in March 2022

Research 14 JAN 2022

Streaming consumption hit all-time weekly high in December

14 JAN 2022
Streaming was the clear outlier during the week of Christmas, as consumers in the United States watched a total of 183 billion minutes – an all-time high –, the latest version of “The Gauge” analysis from Nielsen has revealed.