Latest news of the-gauge

According to Nielsen’s The Gauge, the Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%. Streaming hits 41.4% of TV, the largest share for any viewing format in The Gauge’s history.

Según The Gauge de Nielsen, los Juegos Olímpicos impulsaron el aumento de la TV abierta y el streaming, con Peacock subiendo un 33%. El streaming alcanza el 41,4% de la televisión, la mayor cuota para cualquier formato de visualización en la historia.

In addition to presenting audiences with a familiar, cable-like experience, FAST channels are built to be adjusted quickly and accommodate shifting audience demand, Nielsen said in its latest report.

Total TV usage in the United States trended down another 1.9% in April. Yet despite this drop, an active news cycle contributed to a second month of share gains for cable, according to Nielsen.

Time spent watching television in the United States climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, trailing behind January, Nielsen revealed in its latest report from The Gauge.