A+E Networks highlighted its programming catalog to be shared today at its virtual Upfront. The portfolio of brands that includes A&E, The History Channel, and Lifetime is the first network group to make its annual presentation to advertisers, reflecting its recently announced shift to a Total Audience currency. “Our brands have clear identities with a strong foundation of hit series. Across our entire portfolio and in a variety of genres, we continue to have an incredible roster of A-list, diverse talent in front of and behind the camera,” said A+E Networks Group President Paul Buccieri.
Showcasing a slate of high-profile projects that span multiple platforms and genres, the company is adding more than 2500 hours of new programming in the pipeline for this year, including 70 hours of premium documentaries and 221 movies. A+E Networks is the only cable group with all of its fully-distributed networks to rank in the Top 20 among audiences between the ages of 25-54. “Our networks attract A-list talent and host premium content unrivaled in the marketplace,” said Olsen. “We continue to reach and engage ALL audiences in new ways that deliver results for our clients, even if that’s casting Colonel Sanders in a Lifetime Movie.”
Details about the catalog were shared jointly by Buccieri and Ad Sales President Peter Olsen. “Our ongoing efforts to launch and invest in best-in-class original programming for our linear properties, as well as further expanding our 360-experiences, demonstrates a deep commitment to being available wherever and however viewers want to be entertained, whether through high-performing podcasts, virtual experiences, or digital multiplatform content," they said.
The library features a range of talent and projects including the previously announced upcoming series with President Bill Clinton which is slated to launch in 2022 on The History Channel and a 9/11 documentary. Other titles on the slate include A&E's "Right to Offend: The Black Comedy Revolution," The History Channel's "Fight The Power," "That Built Franchise," and "Two Picture Deal," on Lifetime.
Our brands have clear identities with a strong foundation of hit series. Across our entire portfolio and in a variety of genres, we continue to have an incredible roster of A-list, diverse talent in front of and behind the camera. ” Paul Buccieri President, A+E Networks