"The 1% Club"
Atresmedia TV has agreed with BBC Studios to acquire the adaptation rights of "The 1% Club", a format that has been a big hit with audiences in the UK and that has already been licensed to France, Israel, and the Netherlands. "The 1% Club" doesn’t just test what audiences learned when studying or their ability to memorize general knowledge but rather measures the real native intelligence of people. The contest puts everyone on an equal footing, meaning viewers can follow the quiz from home and have fun competing in front of the TV. The aim of the game is to become a member of the 1% club: 100 contestants begin every show, but to make it to the end, they must correctly answer a question that only 1% of the country would get right. These are not general knowledge questions but can only be answered using logic, reasoning skills, and common sense.
Carmen Ferreiro, Director of Entertainment Programmes at Atresmedia Television, said: “We are delighted to have acquired 'The 1% Club' from BBC Studios, given Atresmedia’s strategy to continue making a commitment to internationally successful formats. The most popular quiz shows on Spanish TV are on Antena 3, which makes this program the perfect addition to our entertainment catalog.”
André Renaud, SVP of Global Format Sales at BBC Studios, said: “The 1% Club’s winning formula of entertainment and fantastic play-along problem-solving continues to attract great interest from our international clients, and we are pleased that Atresmedia has become the fourth partner to commission a local version of the show. Spanish-speaking markets are increasingly responding to the breadth of our catalog, both in scripted and unscripted formats, and we are ambitious in our plans to reach even more audiences in Spain and Latin America in the future.”
Broadcast on ITV in April and May, "The 1% Club" has been a big hit with audiences. The program premièred with a 24.8% audience share and more than 3.4 million viewers, but it did not peak there. Its audience has become increasingly loyal, reaching 32.3% audience share and 4.1 million viewers in one of its episodes.