9 JAN 2024

Beta's "Elsa Morante’s "La Storia" sees success on Italian primetime

The title, produced by Picomedia, Thalie Images, in collaboration with Rai Fiction, and in co-production with Beta, garnered 4.5 million viewers, leading to a market share of 24%.

9 JAN 2024

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Beta is celebrating Elsa Morante’s "La Storia" success on linear premiere in Italy, winning the primetime on Rai1 by a landslide. The drama garnered 4.5 million viewers, leading to a market share of 24%. Last October, the series enchanted audiences during the series’ World Premiere at the Rome International Film Festival.
 
"Elsa Morante’s La Storia" is produced by Picomedia, Thalie Images, in collaboration with Rai Fiction, and in co-production with Beta. Beta Film handles world sales, and has previously sold the eight-hour drama to several territories, including to public broadcasters in Scandinavia as well as Slovakia’s RTV and RTL Hungary.

Director Francesca Archibugi co-wrote the screenplay with Francesco Piccolo, Giulia Calenda, and Ilaria Macchia. Primetime Emmy-nominated Luca Bigazzi served as DOP, set design was done by Ludovica Ferrario, Catheruine Buyse and Valentina Monticelli were responsible for costume design.

Starring Jasmine Trinca, as well as  Asia Argento, Elio Germano, and Valerio Mastandrea, "Elsa Morante’s La Storia" centers on Ida, a single mother of two sons, who hides her Jewish heritage and fights against poverty and persecution during the end of WWII and post-war Rome.