The TF1 Board of Directors, chaired by Gilles Pélisson, met on February 10 to close off the financial statements for the year ended on December 31, 2021. Consolidated revenue of the TF1 group amounted to €2,427.1 million at end-2021, a sharp increase of €345.4 million year-on-year (+16.6%). It also exceeded the levels recorded at end- 2019 (+3.8%).
Group advertising revenue was €1,694.6 million, a year-on-year rise of €211.3 million (+14.2%), up +2.6% versus 2019. Robust demand in advertising spaces was confirmed throughout the year. Revenue from other activities amounted to €732.5 million, a sharp rise of €134.1 million year- on-year (+22.4%), and up +6.7% versus 2019.
Moreover, the group posted current operating profit of €343.2 million, up €153.1 million year-on-year, and an increase of €88.1 million versus 2019. According to the company, this significant increase in revenue and profitability was driven by the Media business and the substantial contribution of complementary activities developed by the group, notably content production at Newen Studios and distribution.
Regarding audience, at end-December 2021, average daily viewing time among individuals aged 4+ was 3 hours 39 minutes, down year-on-year but 9 minutes higher than end-December 2019. Furthermore, 2021 posted successes across all targets and content genres.