Kunal Shah will be based in Mumbai and will be responsible for identifying new business opportunities and maximising the value of ITV Studios catalogue of finished programming across the region.
Global creator, producer and distributor has shown the updates of its biggest brands and a sneak peek of what's to come, including hottest dating shows, thrilling quiz formats, comfort TV and new spin offs.
The quiz show reached more 6.2 million viewers on ABC and brought in a 0.9 rating point in the key demographic and was the winner in the time slot of the younger demographic.