Alejandro Issa Benítez
Endemol Shine Boomdog, a division of Banijay Americas, has named Alejandro Issa Benitez Vice President of Business Development and Head of Digital. Previously Director of Global Marketing and Customer Experience at eCommerce aggregator Valoreo, the executive will now lead all digital and business development for the Mexico City-based studio.
Endemol Shine Boomdog produces many of the top unscripted and scripted series in Mexico, Latin America and the US Hispanic marketplace, including “Mira Quién Baila” (Univision), “MasterChef México” (TV Azteca), “Me Caigo de Risa” (Televisa), “Todo por Lucy” (Amazon Prime), "Se Rentan Cuartos" (Comedy Central Latinoamerica’), “¿Quién es la Mascara!” (Televisa), "Tu Cara Me Suena" (Univision), "MasterChef Latinos" (Estrella), and "La Casa de los Famosos" (Telemundo).
“Alejandro brings with him a wealth of experience in business management and development, as well as digital marketing and advertising from his many years with top global corporations. As we look to continue to grow our businesses and streamline our productions for the digital age, his presence and guidance will surely prove invaluable,” commented Alejandro Rincón, CEO of Endemol Shine Boomdog.
“I am humbled with the opportunity that Alejandro and Boomdog presented me with. While the entertainment industry is relatively new to me, I believe there is a lot of opportunity in cross pollinating best practices from my previous experiences from retail and consumer goods. There are great challenges and opportunities ahead, and I am confident we are greatly positioned to capitalize on these and continue to grow our businesses,” Alejandro Issa Benitez declared.
Prior to his time with Valoreo, Issa Benitez was Head of Traffic and Marketing Technologies for Amazon in Mexico, developing and executing all automated marketing initiatives in the country across digital channels. Previously at Amazon, he led the commercial team overseeing books, video games, music, movies and software businesses.