Banijay and Cuarzo Producciones team up to produce "Trash or Treasure" adaptation

Banijay confirmed its deal with Banijay Iberia's Cuarzo Producciones, who has agreed to produce a new adaptation of the primetime entertainment game show, "Trash or Treasure" (Tresor o Trasto).“Trash or Treasure is a unique format, which captivates audiences who can’t help but play along," Juan Ramón Gonzalo, CEO of Cuarzo Producciones said. "It was an absolute pleasure to bring the format to Spain last year, and we are extremely excited to build on its success with a new regional version for À Punt.”

Serving as the latest version for Valencian broadcaster À Punt, and the seventh international adaptation of the format, the production follows a successful launch in Spain for Aragón TV in October.

Originally created by Banijay’s Mastiff TV in Sweden, the first adaptation of "Trash or Treasure" in Spain, which debuted in 2022, was considered the most successful launch of the season for broadcaster Aragón TV. Other versions include Germany, The Netherlands, Italy, and Sweden, where the latest season on TV4 reached the highest ratings average yet since the show's launch.

The studio-based show will see contestants facing a range of different objects, such as toys and modern collectibles. Contestants must find the hidden treasure to win the €10,000 price. “Trash or Treasure is a fun and uplifting series that celebrates the skill of those in the field of collectibles," Lucas Green, Global Head of Content Operations at Banijay said. "The format has enjoyed global success, which is testament to its adaptability and universality, and the talented teams around the world that bring each version to life.”