10 FEB 2021

BANIJAY ASSEMBLES TWO NEW EUROPEAN DEALS FOR “LEGO MASTERS”

Danish production company Metronome, a Banijay company, has been commissioned to produce the show for TV2, while Endemol Shine Finland will be bringing the competition reality format to MTV3 audiences.

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Banijay announced two new adaptations for hit travelling format “LEGO Masters”, with Denmark and Finland the latest countries onboard. Danish production company Metronome, a Banijay company, has been commissioned to produce the show for TV2, while Endemol Shine Finland will be bringing the competition reality format to MTV3 audiences.

“LEGO Masters” has now been produced in eleven markets, with local versions in the United States, UK, Australia, Germany, Belgium, the Netherlands, Sweden, Poland, and France. 2020 was the best year yet for the format, with seven productions airing across eight markets.

In the United States, Fox has confirmed a second series, once again hosted by Will Arnett. First series of “LEGO Masters” recently wrapped successfully in Poland and Sweden, whilst in France the debut in December ranked as the best launch for a new series on M6.

In addition, Banijay Rights has landed numerous finished tape deals for the show. In Italy, A+E Networks has acquired “LEGO Masters Australia” (seasons 1 - 3), “LEGO Masters UK” (seasons 1 - 2), and first seasons from the United States, Sweden, and Netherlands for their channel Blaze. Meanwhile, WarnerMedia has also picked up “LEGO Masters Australia” (season 1) for its free to air channel Boing. 

DPG Media in Belgium has picked up “LEGO Masters” (Australian, US and UK versions) and Sony has licensed “LEGO Masters USA” (season 1) for Russia, CIS and Baltics. In the Nordics, TV4 Sweden, TV2 Denmark and SVOD platform Cmore have acquired the finished tape series of “LEGO Masters Australia” (season 1 - 2), UK (season 1 – 2), and USA (season 1).

The format was originally created by Tuesday’s Child Television and The LEGO Group, and Banijay is the exclusive format and finished tape distributor of “LEGO Masters” globally.

“‘LEGO Masters’ continues to gain momentum and it’s brilliant to see this format travel to eleven markets and counting. This warm-hearted competition show attracts a broad family audience by offering viewers much-needed escapism, while celebrating creativity,”  said Lucas Green, Global Head of Content Operations, Creative Networks at Banijay.

LEGO Masters pits pairs of "brick heads" against each other in a quest to impress with their creativity, design and flair, driven by their unparalleled passion for the possibilities that start with a single LEGO brick. Mind-blowing brilliance will be on display, delivering family entertainment loaded with fun, action, drama and humour, and the odd topple.

This warm-hearted competition show attracts a broad family audience by offering viewers much-needed escapism, while celebrating creativity” Lucas Green Global Head of Content Operations, Creative Networks at Banijay