Banijay announced the AI Creative Fund, a new opportunity for producers and labels across the company’s 21 territories to showcase ideas with technology and innovation at their heart. This new addition to the group’s various other creative initiatives aims to fuel and supercharge people and teams to create formats which push the boundaries of creativity using Artificial Intelligence and technology.
According to Banijay, the age of AI is upon us, and as it begins to shape the world, there is an increasing demand for people to create fresh, forward-thinking formats in the technology space. The new AI Creative Fund is for visionaries within Banijay who are developing ideas using tech, and those that are keen to explore the endless possibilities in the world of this new technology. Successful ideas will receive development funding via Banijay’s Creative Fund.
“We are extremely passionate about innovation, and this latest AI Creative Fund will empower our producers across the footprint to create new formats which embrace tech, whether that be central to the show, or redefining the production process. We are in a new era of technology and innovation, and while human creativity will always prevail, it is important to work alongside the tools which are available to contribute to the future of ground-breaking entertainment,” said James Townley, Chief Content Officer, Development at Banijay.
This new AI initiative is a group level investment which complements the Banijay Creative Fund, which to date has already supported the evolution of original travelling formats “Blow Up” (Endemol Shine Nederland), “Love Triangle” (Endemol Shine Australia), “The 50” (Banijay Productions France), “Save the Date” (Endemol Shine Finland and Israel), and “Starstruck” (Remarkable), among others.
In 2022 alone, Banijay was behind the launch of more than 200 non-scripted titles, and more than 90 pilots, and with further creative incentivization and reinvestment on the horizon, the organization’s supercharged pipeline looks strong for this year, with “The Summit” (Endemol Shine Australia), “Hot Wheels” (Endemol Shine North America in association with Workerbee under license from Mattel Inc.), and “Rush” (Endemol Shine Australia) all launching successfully and garnering further interest globally.
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