Banijay Finland to produce “SAS: Who Dares Wins” for Ruutu

Banijay confirmed Banijay Finland will produce “SAS: Who Dares Wins” for Nelonen’s SVOD platform Ruutu. Set to air this year, the latest commission will feature a line-up of celebrities who will be put through an extraordinary series of physical and psychological tests.

The format sees recruits undertake a unique version of the special forces selection process to discover if they have what is required to be chosen for the elite training corp. The Finnish training team is headed up by Navy veteran Janne Lehtonen, who is joined by a team of former elite servicemen to run the course and provide a unique insight into the process. From endurance tasks to facing their fears and interrogations, the famous faces will be put through their paces in this thrilling and engaging new adaptation.

“This is a gripping format which we’re delighted to bring to Finland. The celebrities are raring to go and whilst many love the outdoors and fitness, the Nelonen audience will witness them navigate one of the toughest tests of their career,”  commented Tatu Ferchen, CEO at Banijay Finland.

Lucas Green, Global Head of Content Operations at Banijay, added: “‘SAS: Who Dares Wins’ is an authentic and inspiring format, that has proved a ratings hit from the UK and Australia to Denmark. Showcasing resilience, strength, teamwork, and achievement, as the recruits go beyond their comfort zones, the journey the participants undergo is proving unmissable for audiences of all ages.”

Created by UK production company Minnow Films, Banijay Rights holds the global distribution rights for “SAS: Who Dares Wins.” Finland marks the seventh territory to adapt the format with Denmark, Sweden and Australia already producing successful versions. It also continues its strong run in the UK with the latest civilian series at number one in its slot for young adults.

This commission will add to Banijay Finland’s strong slate of offerings with its key credits including internationally renowned brands such as “Survivor,” “Temptation Island,” “Dancing with the Stars” and “The Best Singers,” amongst others.