Banijay to develop new entertainment formats with "The Traitors" creator, Marc Pos

Banijay has signed an exclusive global development deal with leading Dutch creator and producer, Marc Pos, through his independent label MPLab. Set to complement Banijay’s content creation, the partnership is concentrated on driving the development of new entertainment formats for its 185k hours-strong portfolio.

Pos will now team with Banijay’s Chief Content Officer, Development, James Townley, to devise original non-scripted formats with broad international appeal. As part of the partnership, the rights to all IP created will sit with the leading global group and be available to its growing portfolio of production labels, and distribution engine Banijay Rights.

James Townley, Chief Content Officer, Development, Banijay: “Marc’s creative talents are irrefutable, and we feel fortunate to be welcoming him to the Banijay fold. The deserved success of 'The Traitors' has enthralled the industry and illustrated, with our own recent travelling hits 'Good Luck Guys', 'The Summit' and 'The Fifty', that good shows are still able to draw global audiences. As K7’s ‘Distributor of the Year’, we feel we’re the perfect partner for MPLab’s ambitions, and look forward to collaborating on original IP that influences the cultural zeitgeist.”

Marc Pos, Founder, MPLab: “Banijay is the home of the superbrand. With a vast production network and leading distribution unit, it is the perfect testing ground for new formats, and in partnering with James and the group’s producers globally, I look forward to exploring, and rolling out, an ambitious development slate internationally. Here’s to creating the next ‘ones to watch’.”

As the multi-award-winning mastermind behind "The Traitors" (All3Media International), recently named Format of the Year by K7, Pos is an industry-renowned creative entrepreneur. With a career spanning TV, video, theatre, events and advertising, he has been celebrated globally as producer and director. Running his own label POSVIDEO since 2015, most recently the company worked with IDTV (an All3Media company) on a special collaboration.

Pos is also renowned for directing season one in of Banijay’s "Big Brother" in the Netherlands; "Prinsengracht concert" (a classical festival on Amsterdam’s canals); "Maestro"; and the "Pop secret concerts" with Robbie Williams and Alicia Keys.