Banijay Italia partners with premium start-up Greenboo Production

Banijay announced that its Banijay Italia division is partnering with Greenboo Production, a recently established Italian label, founded by award-winning producer Marco Belardi. Launched in 2022, the company has quickly become known for its diverse portfolio of premium scripted series, documentaries and films for linear, streamers and cinema, and via the agreement, will look to further build growth and audiences, both locally and beyond.

Marco Belardi’s recent credits include “A casa tutti bene,” a series by Gabriel Muccino, inspired by his 2018 film of the same name, which was filmed last year; and “Lions of Sicily,” coming up for Disney. Elsewhere, his renowned film repertoire includes “Immaturi,” “Immaturi – Il Viaggio” and “Tutta Colpa di Freud,” along with recent hits “Perfetti Sconosciuti,” “The Place,” “Supereroi,” “Il Primo giorno della mia vita,” “Italiano Medio” by Maccio Capatonda, “Il Professor Cenerentolo” by Leonardo Pieraccioni, “La Pazza Gioia” by Paolo Virzì, and “Gli anni più belli” by Gabriele Muccino.

Paolo Bassetti, President and Country Manager of Banijay Italia Holding, commented: "Greenboo is a promising new venture, which, thanks to the experience of its founder, Marco, has already launched numerous high-profile projects with great writing and directing talent attached. For us at Banijay Italia Holding, partnering with this rising force represents a significant stride to expand our industry position in scripted, feature films and cinema.”

Marco Belardi, Founder and CEO of Greenboo Production, added: "I am immensely proud that a powerhouse like Banijay is investing in a company I founded, and I thank Marco and Paolo Bassetti for the trust shown. I am sure that, together, Greenboo will continue to flourish and hit even more significant milestones."

Marco Bassetti, Chief Executive Officer of Banijay, concluded: "Marco Belardi is a great creative whose entrepreneurial spirit aligns with our core values at Banijay. This strategic partnership is an exciting step as we look to further expand our presence in Italy, especially in feature films, building Banijay Italia’s premium scripted and documentary offering. This collaboration will allow Greenboo to tap into the expertise of our labels and teams across the world, maximising their creative potential, and building our library of local language content, as well as amplifying our position as a significant partner for talent, broadcasters and platforms internationally.”