Banijay Italia’s "100%" makes its way to France for its first-ever adaptation

Banijay's  Banijay Production Media confirmed plans to produce the first adaptation of the game show format, "100%" for France 2. “Globally we are seeing a renewed interest in game shows which have proven successful and it’s great to see 100% begin its international journey,"  Lucas Green, Chief Content Officer, Operations at Banijay said. "This show delivered audiences in Italy, and with its highly adaptable format points, we are expecting the French version to be equally popular. Banijay Production Media produce high-quality entertainment series and is set to deliver another exceptional production.”

Originally created by Banijay Italia, "100%" debuted on TV8 in September 2022, tripling the channel slot average for young viewers and recording stellar ratings during its 154-episode run on access primetime. As well as the regular series, TV8 aired a primetime Christmas episode and four weekly specials in March.

Hosted in France by Bruno Guillon, the format sees contestants take turns to guess the tastes, habits, and perceptions of a panel of 100 people. Three celebrity duos must try to guess the most popular answers given by a wall of 100 people, present in the studio, representative of the French population. Will the contestants work together and guess the most common answers? Only the team that gives the most correct answers will have the chance to play the final round and win up to €150,000 for their preferred charity.

Banijay Production Media, part of Banijay France, has established a strong foothold in music-based programming with the likes of long-running live music shows "Tarata" or "Don’t Forget the Lyrics." The company has expanded its repertoire and it now stands as a premium producer of game and entertainment programming. “100% is a brilliant entertainment format which probes topics from the light-hearted to the more serious," Nagui, Managing Director of Banijay Production Media, said. "With its initial success as a buzzworthy game show in Italy, we’re expecting audiences here to love the distinctive feature of 100 people in the studio representing the preferences and opinions of French people. This unique element promises a must-watch for viewers.”