"LEGO Masters"
Banijay Rights announced a new adaptation for competition reality format “LEGO Masters,” with China's latest country onboard. In detail, Chinese production company Long Qing Media has been commissioned to produce a first run of the show for Shenzhen TV, in a deal brokered by Huo Yuan Media.
Production is currently underway for the hit entertainment format, which sees pairs compete against each other to wow judges with awesome inspiring designs and brick builds. “LEGO Masters” is a firm hit globally, with this commission following recent orders from TVNZ 2 in New Zealand, Atresmedia in Spain, and TV 2 in Norway.
Successful productions broadcasting so far this year include the United States, which is currently on air, proving a major success for Fox as the #1 show among younger viewers (P18-34) and teens, and its second-most streamed entertainment series. The third season finale of “LEGO Masters Australia” in April dominated the ratings, broadcasting as the number one show of the day in all key demos. The format also had a spectacular debut run in Denmark in April, pulling in a 50.6% share for 15–34-year-olds across the season.
Originally created by Tuesday’s Child Television and the LEGO Group, Banijay globally distributes the format and finished tape for the title. "LEGO Masters” has now been adapted for 15 international broadcasters across Europe, the United States, Australia, and Asia, with the reinvention of the iconic toy into a reality competition series providing upbeat, inclusive viewing.
“Taking proven hit ‘LEGO Masters’ to a market like China marks a milestone moment for this incredibly warm, creative, and joyful competition show that continues to build global momentum. We know this program will resonate strongly with a Chinese audience, and we’re incredibly excited to work with our partners Shenzhen TV, Long Qing Media, Huo Yuan Media, and the LEGO Group to make this happen,” said Simon Cox, SVP Acquisitions at Banijay Rights.
Tony Zhang, the Executive Producer, Vice President at Long Qing Media, added: “We are thrilled to produce this show. The LEGO brand has a huge fan base in the Chinese market, and all our teams are big LEGO fans. We want to bring this creativity, enthusiasm, and positive spirit experiences together to audiences”.
Jill Wilfert, Head of Global Entertainment at The LEGO Group, concluded: “We are thrilled to be bringing ‘LEGO Masters’ to China, along with our partners at Banijay Rights. We hope that families and fans in China will be inspired by the unlimited creativity and endless possibilities of the LEGO brick”.
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