16 MAR 2020

BANIJAY RIGHTS’ FORMATS ARE GROWING IN MIDDLE EAST

"Beat Your Host" will be adapted for MBC; "Fort Boyard" and "Strike" will have new seasson in the territory and "Popstars" goes to Algeria.

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Banijay Rights announces today that its’ upbeat game show, "Beat Your Host", is being adapted for the free broadcaster MBC, whilst popular formats, "Fort Boyard" and "Strike", continue to be a big draw for audiences in the territory with new series set to air this year. In addition to these shows, infamous music reality format, "Popstars", will travel to Algeria for the first time.

Samia Moktar, Sales Manager at Banijay Rights comments, “The appetite for our formats just keeps growing in the Middle East.  It’s really exciting to see new commissions for 'Strike' and 'Popstars' and to witness these shows being adapted for local Middle Eastern audiences. 'Beat Your Host', will undoubtedly be received with as much enthusiasm and we look forward to evolving the shows for the maximum enjoyment of Middle Eastern viewers.”

Banijay Rights’ epic live game show, "Beat Your Host", will travel to the Middle East for the first time as MBC commissions. Cedars Art Production (Sabbah Brothers), a leading local production company, will produce a regional version of the format, "Beat the Star". Locally entitled, "Eghleb El Sakka" or "Beat El Sakka", the contestants are all Arabic celebrities competing to beat the Egyptian action movie megastar, "Ahmad El Sakka". The show will premiere on MBC on 23rd April and will air daily during the holy month of Ramadan 2020.

Already adapted in more than ten countries, "Beat Your Host", the studio-based entertainment format from Brainpool, has been running in Germany on Pro7 for more than ten years. 

Following the popularity of the first series, MBC has also commissioned a second series of the hit Banijay Rights’ knockout format, "Strike", from Egyptian production house, EPRODUCERS. The family gameshow from H2O Productions uses trivia and ten-pin bowling.  Two celebrities help a contestant to try and win a big cash prize by answering multiple-choice questions and bowling, but a single mistake and the contestant may leave the show empty-handed.

Finally, Wellcom Advertising has secured the rights to Banijay’s famous 60-minute music reality competition, "Popstars", in Algeria. The format has been adapted in more than 40 countries; however this is the first time the format has been licensed for an Algerian audience.

From the first auditions through to the winners’ first outings as a band," Popstars" focuses on all the things you don’t see in big, shiny-floor reality shows: the contestants’ personalities and relationships, as well as their intimate emotional journeys, as they cope with being away from home in a shared house and strive to shine out from the crowd in one of the most high-pressure situations they’ve ever experienced. "Popstars" follows the ongoing saga of goals reached and missed, alliances formed and broken and personal limits pushed to the extreme.

The appetite for our formats just keeps growing in the Middle East” Samia Moktar Sales Manager at Banijay Rights