Banijay Rights, the global distribution arm of Banijay Entertainment, announced a brand-new commission for its hit format “Big Brother”, marking the 70th international adaptation of the superbrand. PBS-owned TVM in Malta will launch the show later this year, with greatt on board as local producer.
The agreement was brokered by Marion Vergnaud, SVP Iberia, Italy and Malta, Banijay Rights, who said: “A pioneering format with consistently excellent ratings, ‘Big Brother’ needs little introduction as a global television hit. We are thrilled to be working with our local broadcast and production partners on this new version in Malta, and we relish the opportunity to delight an even wider audience.”
Mark Grech, co-founder of greatt Company limited, added: “greatt is committed to bringing the best shows to Malta, and producing this latest version of ‘Big Brother’ epitomises what we can do on the island. We look forward to generating incredible results on this remarkable Banijay Entertainment format.”
To date, Banijay Entertainment’s “Big Brother” has had 68 adaptations, with over 550 seasons and 36,000 episodes aired. More than 8,500 housemates have passed through the “Big Brother” house, with over 6,400 live evictions taking place, drawing a huge 90+ million social media followers from across the globe. The title remains one of the content powerhouse’s top three formats, launching in four new markets in 2023, and 13 territories in total.
The show sees a group of strangers living as houseguests in complete isolation and under constant surveillance in the specially-constructed Big Brother House. Competing in various challenges, the contestants battle to evade eviction by fellow houseguests, until the fate of the final two is decided and only one emerges victorious with the grand cash prize.
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