27 APR 2021

BANIJAY SIGNS TWO NEW EUROPEAN DEALS FOR “FAMILY FOOD FIGHT”

Sweden’s SVT and Polsat TV have become the latest broadcasters to commission the title from Banijay’s Meter and Endemol Shine Poland, with both versions set to air later on in the year.

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Banijay announced two new European deals for global culinary format “Family Food Fight”. In detail, Sweden’s SVT and Polsat TV have become the latest broadcasters to commission the title from Banijay’s Meter and Endemol Shine Poland, with both versions set to air later on in the year.

The format, which was first created by Endemol Shine Australia, has now been adapted in eleven markets with remakes across Europe, as well as Brazil and the United States. Last month, the Italian version returned to Sky Uno, this time featuring families who own their own restaurants. Endemol Shine Italy also launched a TikTok channel alongside the show. The channel already has amassed a following of nearly 10.000 people in two months, allowing fans to interact 24/7 with the content. Additionally, the number of social media interactions has also tripled in comparison to the previous series.

“Family Food Fight” sees families battle it out in the kitchen for the title of the nation’s best food family. In each episode, they are tasked with creating dishes for different occasions and guest numbers. Tapping into their individual cultures, knowledge and family secrets, the contestants will produce meals which they hope will impress the judges.

“Cooking competitions are proven ratings hits, and ‘Family Food Fight’ bridges the gap between high-end cuisine and comfort food. The focus of this format is about accessible cooking, inspiring the audience to try some new recipes at a time when eating out is not always possible,”  said Lucas Green, Global Head of Content Operations at Banijay.

Meter Television, part of Banijay Nordics, produces local adaptations of a number of super brand formats including “MasterChef,” which set an all-time record in 2020 by producing all five versions of the format in one year. “Big Brother” is currently on-air for its second reboot season and is strongly outperforming the slot average, while drawing in the key younger audience. The company is also behind the first Nordic version of global hit “LEGO Masters,” which performed exceptionally well, launching with a 28.2% market share.

Cooking competitions are proven ratings hits, and ‘Family Food Fight’ bridges the gap between high-end cuisine and comfort food” Lucas Green Global Head of Content Operations at Banijay