Production company Screentime New Zealand, a member of Banijay Group, will adapt the property format "Location, Location, Location" in association with AA Insurance. Originally created by Banijay UK's IWC, the long-running series has been commissioned by TVNZ and will air in New Zealand for the first time, marking the seventh version of the property powerhouse.
Captivating audiences with its blend of real estate expertise and heartfelt storytelling is a consolidated product. The UK leads the charge, maintaining high ratings across its 28 seasons for Channel 4, Denmark follows with 14 seasons for TV2 and just last year, Australia enjoyed a successful reboot for Network 10.
Philly de Lacey, CEO of Screentime New Zealand, stated about the show's coming to New Zealand: "The launch of this iconic format in New Zealand will ignite conversations around the property market as house-hunters seek out their perfect home, whether upsizing, downsizing, or first-time buying. Partnering with AA Insurance brings together a premium sponsor with this classically warm format and is a testament to its universal appeal".
Lucas Green, Chief Content Officer, Operations at Banijay, mentioned the show's current relevance: "With its even returnability and longevity 'Location, 'Location, Location' is a success with audiences and broadcasters worldwide. This tried and tested format is still relevant in today's ever-changing market, expertly blending entertainment with property insight"," he remarked.
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