BBC Studios appoints General Manager for the CEE

Bartosz Witak assumes leadership of the Warsaw office to drive regional business expansion. He will have a mandate to oversee and manage the P&L

12 FEB 2024

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BBC Studios have announced the appointment of Bartosz Witak as the General Manager for the Central and Eastern Europe (CEE) region. With a mandate to oversee and manage the P&L, Bartosz brings over two decades of experience to drive growth and innovation in this dynamic market. As the newly appointed GM, Bartosz Witak is set to leverage his industry knowledge to explore new opportunities across BBC Studios business - branded services, content sales and digital. His focus on developing strategic partnerships across the broader CEE region aligns with BBC Studios' vision for expansion and diversification. Bartosz will be based in Warsaw and will report into Arran Tindall, Chief Commercial Officer, EVP, EMEA Key Markets.

Bartosz’s career includes a role as the Senior Vice President and Managing Director for Central, Eastern, and Southern Europe and Israel during his sixteen-year tenure at ViacomCBS (now Paramount). Leading teams of experts across multiple offices, including Warsaw, Budapest, Prague, Tel Aviv, and London, he played a key role in the company contributing to consistent revenue growth. Following his time at ViacomCBS, Bartosz transitioned into the role of Senior Business Adviser, providing insights and strategic direction to international companies and investors in the media industry over the last four years. His focus on identifying growth opportunities and optimizing operations has solidified his reputation as a respected industry executive.

Commenting on his new role Bartosz highlighted BBC's commitment to creating quality content “It is an honor to be entrusted with such a significant role. BBC Studios has an exceptional reputation and its commitment to delivering high-quality content that resonates with audiences worldwide. I am excited about the prospect of joining an exceptional team, pooling our collective strengths to not only build upon the existing foundation but also to propel our global presence to new heights," said.

Arran Tindall, Chief Commercial Officer, EVP, EMEA Key Markets praised the work of the new executive:“Bartosz is a seasoned media business executive with a track record reflecting his commitment to fostering strong strategic partnerships and driving business success in international markets. I’m confident his appointment will be vital to further expansion of our business across CEE in the years ahead," stated.