Be-Entertainment brings the first non-scripted Netflix original in the Netherlands

The series "Sergio Across Borders" is produced by Belgian producer Geronimo and is a co-production with VTM in Belgium. The distributors also announced new recommissions of the escape room format “The Way Out”.


"Sergio Across Borders"


Netflix and Be-Entertainment closed a deal for the first non-scripted Netflix original in the Netherlands, "Sergio Across Borders", a series produced by Belgian producer Geronimo and a co-production with VTM in Belgium. The show sees high profile Michelin-star chef Sergio Herman travel to another country on each episode. He’s accompanied by a different celebrity on every trip. Together they discover the country and its cuisine.

Geronimo’s owner Manu Vanderjeugd said: “It’s been a pleasure working together with Sergio Herman, the celebrities, VTM and Netflix to make a travel program that gets right to the heart and the belly of our audience. We came up and produced this format with the same passion as Sergio looks at food, culture and people and we bring it like Sergio cooks: rock ‘n roll, with the best ingredients and with a lot of love for everybody watching.”

Adds Be-Entertainment MD GepkeNederlof: “We're very proud to partner with Geronimo and Netflix on the first non-scripted Netflix Original in the Netherlands. It was an eventful journey to work on a travel series in the midst of a global pandemic, but the end result is more than worth it!”

The escape room format “The Way Out” from Roses are Blue, is continuing its success around the world. After the debut season scored huge ratings in Denmark last year, with an impressive average market share of 41.3% (20-60, consolidated) vs the channel average of 29.9%, Blu (Fremantle Media Denmark) is now producing a highly-awaited second season to launch in the coming months.

The Danish recommission comes after more good news on "The Way Out", where VTM (Dutch-speaking Belgium) has ordered a fourth season, currently in production. The third season outperformed the already successful first two seasons, with a consolidated 43.2% (18-44) average market share.

In addition, the fourth season for Belgium is being recorded in the Belgian hub, together with the third season for the Netherlands. Talpa will broadcast this season after two very successful outings including the first season which increased the average market share by over 200%.

The show is not just delivering massive numbers on linear TV: the online views are also impressive. With the latest Belgian season reaching an all time high of over 1.4 million views on AVOD platform VTM GO, almost quadrupling the average for other shows. These numbers demonstrate that the younger 18-25 target consume the show online, on top of the broad (family viewing) audience who prefer to watch it live during primetime.