Blink49 Studios and Bell Media Strike Long-Term partnership with Lilly Singh

The deal will focus on creating and producing compelling television content that showcases underrepresented communities. Blink49 Studios will handle production and worldwide distribution.


Lilly Singh


Blink49 Studios and Bell Media announced they partner with world-renowned entertainer Lilly Singh and her company Unicorn Island Productions on a unique first-look global scripted and second-look unscripted deal. Spearheaded by Singh and Polly Auritt, Head of Development at Unicorn Island Productions, as well as Carolyn Newman, Executive Vice President, Global Scripted, and Virginia Rankin, Executive Producer for Blink49 Studios, the deal will focus on creating and producing compelling television content that showcases underrepresented communities. Projects developed under the pact will be executive produced by Singh, Auritt, Newman, and Rankin, with Blink49 Studios handling production and the worldwide distribution. 

“We’re delighted to be in business with Lilly and Polly, who are passionate storytellers, particularly regarding underrepresented voices in our media landscape,” added John Morayniss, CEO of Blink49 Studios. “We’re also excited to partner with Bell Media, Canada’s leading content creation company, on this unprecedented deal. Bell Media is taking a leadership role in supporting Canadian talent like Lilly, and entering into this innovative studio partnership with Blink49 will ensure the content from Unicorn Island Productions will reach audiences in Canada and worldwide.”

“A native of Scarborough, Ontario, Lilly is a singular creative talent and along with Polly and the team at Unicorn Island Productions, has a distinct perspective that is so compelling for viewers,” said Justin Stockman, VP of Content Development and Programming, Bell Media. “Bell Media is thrilled to join forces with our partners at Blink49 to work with Lilly and the team at Unicorn Island Productions on developing content and amplifying new voices.”

“I am thrilled to collaborate with Blink49 Studios and Bell Media since they are like-minded champions of underrepresented voices. With their support, I’m looking forward to bringing compelling and inclusive stories to audiences worldwide,” added Singh.

Named in Forbes’ 30 Under 30 Hollywood & Entertainment list, Fast Company’s Most Creative People, and one of the most influential people on the internet by TIME, Lilly Singh is a multi-faceted entertainer, actress, producer, writer, creator, and a New York Times bestselling author. She is a leading force in the digital world and has amassed a global audience of more than 38 million followers across her social media channels. This year, Singh was a judge on CityTV’s Canada’s Got Talent, was part of the star-studded cast for the DreamWorks Animation action-comedy The Bad Guys, and launched her book club Lilly’s Library that spotlights South Asian stories for everyone. Up next, she will headline the new Disney+ comedy series The Muppets Mayhem alongside several Muppet stars. Singh is also a co-owner of Angel City FC in the National Women’s Soccer League.

Blink49 Studios is a content venture with Endeavor Content as its anchor investor and lead strategic partner. Focusing heavily on a creative-first approach, Blink49 Studios is dedicated to partnering with best-in-class writers, creators, and producers, as well as aggressively pursuing IP in Canada and throughout the world. The indie studio is committed to applying significant resources to support new and diverse Canadian voices.