Boat Rocker's "Dino ranch" animation series expands its footprint in Latin America

Three licensing agents, Doce, IMC and Tycoon Enterprise, and a group of licensees such as Wabro and Comercial TBC, have come onboard across the territory.

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"Dino Ranch"

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Boat Rocker has announced a raft of activity in Latin America for its hit show "Dino Ranch" as the preschool animation continues to experience rapid global growth. Three licensing agents and a group of licensees have come onboard across the territory, Doce will be handling licensing for Chile and Peru, while IMC has signed-on for Argentina, Uruguay, Paraguay and Bolivia, and Tycoon Enterprises for Mexico, Brazil, the Caribbean and Central America.

"Dino Ranch" fans across the region will soon be able to enjoy a selection of exciting products from new licensees Wabro, Comercial TBC, Glam, Meily and J&M SRL. Wabro will be producing back to school products for Argentina, Uruguay, and Paraguay; Meily will also be providing accessories and footwear in Argentina and Uruguay; and J&M SRL will be releasing a range of wheeled goods for Paraguay. In Chile, Comercial TBC will be offering a range of apparel and accessories, while Glam will handle party goods. And Doce have secured an apparel DTR with department store giant Ripley for Chile.

In addition, a dedicated Spanish language "Dino Ranch" YouTube channel has just launched, building on the phenomenal success of the show’s original channel at youtube.com/DinoRanch.

Denise Gomez, Director of Licensing (The Americas), Boat Rocker, said: “We’re thrilled with the response to 'Dino Ranch' in LatAm and look forward to building its profile even further together with Doce, IMC and Tycoon. We’ve already secured five exciting new LatAm licensees in Wabro, Comercial TBC, Ripley, Glam, Meily and J&M SRL and with the agencies’ vast licensing experience and expertise in these key territories, allied with the show’s unique and thrilling appeal, we’re confident that they’ll quickly be corralling many more across a wide range of categories.”

"Dino Ranch" continues to be a ratings hit amongst kids 2-5-years-old on Disney Junior and CBC Canada where it premiered in January 2021. Now sold to over 170 countries and in 15+ languages, the unique blend of dinosaurs and ranch life, delights fans around the world. The second season of "Dino Ranch" is currently in production and is set to premiere in the US this summer, including a tentpole special.

"Dino Ranch" can be seen on Disney Junior in LatAm, with the second season due to launch on the channels later this year. In January 2022, Dino Ranch ranked as #8 among the Top 10 shows on Disney Junior in LatAm. The series (104 x 11’ 3D animation) is created by Matt Fernandes (of Industrial Brothers) and produced by Industrial Brothers and Boat Rocker Studios, in association with CBC Kids and Radio-Canada. Boat Rocker manages the global franchise development, including content distribution and consumer products.