Sistema Brasileiro de Televisão (SBT), a leading TV network in Brazil, has partnered with Amagi and AD Digital to launch, distribute, and monetize its first FAST channel, TV Zyn, on free ad-supported streaming TV (FAST) platforms. The channel, which focuses on the teen demographic, was first launched on Samsung TV Plus in June, and it will be launched on other FAST platforms in the coming months.
SBT is a known brand in the media and entertainment market, with great reach and popularity among Brazilian audiences. The group has established international reach through pay TV distribution, and FAST comes as an opportunity for SBT to further expand distribution, the company said. “SBT takes another important step in its digital transformation strategy with the launch of its first FAST channel. The partnership with AD Digital and Amagi was fundamental for this movement,” commented Roberto Grosman, Chief Digital Transformation at SBT.
Through an ongoing partnership with SBT, Amagi provided the technology backbone for the group’s pay TV distribution model. To kickstart its digital journey, SBT has chosen to deploy Amagi’s key cloud solutions for channel creation, distribution, and monetization: Amagi Cloudport and Amagi Thunderstorm. Amagi Connect will enable SBT channels – TV Zyn and SBT International – to connect with a plethora of platforms in the global CTV-led FAST universe and to boost viewership and ad revenue using its content. AD Digital joins the partnership as an accelerator on FAST channel initiatives.
“It is wonderful to see celebrated TV networks such as SBT taking their premium channels to the next level. We are eager to help them to build an engaged and loyal audience in the FAST universe using our best-in-class content distribution and monetization solutions,” said Srinivasan KA, Co-founder and Chief Revenue Officer at Amagi.
“SBT is one of the most important communication groups in the Brazilian market; it is a company that has been constantly seeking innovation and going through transformations inside our digital ecosystem. At AD Digital are very happy to be able to contribute to this new movement that has been having huge growth year after year in the North American and European markets and with this acceleration that we are now seeing in the Latin American market,” added Daniela Souza, Senior Vice President of AD Digital.