Food-themed entertainment brand Chefclub will be launched as a standalone channel on Pluto TV France. The partnership comes on the heels of Chefclub’s debut on Pluto TV’s channels in the US, Latin America, Spain and the UK in April this year.
Philippe Larribau-Lavigne, Paramount’s Country Manager for France said : “We are very happy to launch Chefclub on Pluto TV. Cooking and lifestyle are popular genres among our audience and Chefclub’s world-renowned brand and content will be a great addition to our service. This exciting partnership with Chefclub arrives with Pluto TV reaching 100 channels in France, which shows the ever-growing interest of audiences for quality entertainment, all for free.”
Marie-Laure Marchand, SVP Global Consumer Products & Business Development, Chefclub, commented, “We are very proud to be a part of Pluto TV’s growth in Europe, starting here in our home territory of France. This collaboration is a key step in our strategy to build FAST partnerships around the world, and eventually establish our own channels in major territories like the US, where we have a huge following and viewership.”
The agreement with Pluto TV France follows several strategic moves by Chefclub into streaming, FAST and linear platforms: in April it partnered with Pluto TV in the US, LatAm, Spain and UK to stream 100 hours of food content in both English and Spanish; and a first animated series starring the popular Chefclub Kids animated mascots is in development. Chefclub is also expanding its “Food and Family” catalogue with exclusive new content and IPs produced in its studio, for distribution on all major digital, mobile, and streaming television platforms across the globe.
Since its launch in 2016 Chefclub has become the No. 1 food-themed entertainment brand in the world with an unparalleled level of success: it gathers 100 million followers and generates 2.5 billion global views a month (almost half in the US). on social media; streams on its own proprietary channels as well as FAST and Social platforms; has licensing agents in the UK, Germany, Spain, Portugal, Italy, China, and Benelux; a D2C and D2R consumer product business; a publishing division with 700,000 books sold to date; and three Licensing International Awards for Best Digital Brand in France (2021, 2019) and Germany (2021).