“The Party Table”
The global platform, Pinterest, and the global food-themed studio and entertainment brand Chefclub has sealed a strategic partnership to develop innovative food content. Chefclub is creating for Pinterest top-quality cooking series with initial programming launching in October 2022.
“Pinterest aims to collaborate with the most innovative creators and partners in order to always offer the most inspiring content to users across the globe. In that context, we are thrilled to announce the launch of these five new original shows produced by our long-time partner Chefclub. As always, Chefclub innovates in the cooking content landscape by designing creative, entertaining and educational content, perfectly in line with Pinterest's DNA," says Johan Gipch, Head of Creator Partnerships, France.
In “The Party Table”, audiences will find inspiration for perfectly executed themed parties. Embracing upcycle culture, the series “Everything Must Go” has one objective: zero-waste. Each episode showcases one ingredient that is used in multiple ways to reduce waste.
For the lovers of technology, hacks and tricks to take the most pin-able pictures, Chefclub presents “Do It For The Pin”. Chefclub also takes the kitchen into the wild with its ASMR-friendly outdoor cooking show, "Far From the Kitchen". Last, a modern-day cooking show where guests get to win money by guessing the ingredients of Michelin-starred dishes keeps audiences on the edge of their seats in "What's In My Plate".
Thomas Lang, Chefclub co-founder and CEO, comments: “We’re thrilled to partner with Pinterest and to put our studio at the forefront of cooking show productions. The innovative concepts we bring to life with this partnership come to enlarge our catalog, push the boundaries of cooking shows on social media, and bring new original content to the highly demanding audience of the platform.”
The five new original shows are available on the Chefclub Network Pinterest profile in the US starting in October. The partnership with Pinterest follows several high-profile streaming deals with AVOD and SVOD channels such as Pluto TV (US, UK, Spain, Latin America) and Samsung TV (France Switzerland).
The innovative concepts we bring to life with this partnership come to enlarge our catalog, push the boundaries of cooking shows on social media, and bring new original content to the highly demanding audience of the platform.” Thomas Lang Chefclub co-founder and CEO