Chefclub, the world’s leading eatertainment digital brand, announces its expansion into the world of animation with "Chefclub Friends" (52x11, TBC), an edutainment series for 5 to 7 year olds starring the beloved animated mascots from Chefclub’s dedicated kids’ network, Chefclub Kids.
"Chefclub Friends" is an action-comedy edutainment series that sets out to build on Chefclub’s guiding principle: having fun in the kitchen! The series is inspired by the immersive universe of the Chefclub Kids’ channel, where entertaining recipes, zany kitchen characters and specially made utensils for little chefs have helped cooking become a new form of playtime that brings the whole family together.
Marie-Laure Marchand, SVP Global Consumer Products & Business Development, Chefclub, commented, “The Chefclub Kids’ channel was created to inspire children to cook, become independent and enjoy themselves with their family in the kitchen. Now, with 'Chefclub Friends', our young viewers can take their culinary adventures all over the world, following their favourite characters to discover new recipes and cultures. An animated series is a natural brand extension for us given the fantastic enthusiasm we see from little chefs every day, as they learn that cooking is one of the healthiest, most sociable and fun ways to play!”
The series is currently being developed by Chefclub’s Paris-based team, in consultancy with Development Executive, Maia Tubiana (ex Ellipseanime & Dargaud Media), and industry veteran Marie-Laure Marchand (ex Xilam). Marchand will present the bible, synopses and script at Kidscreen and Mip TV.
Chefclub is currently the No. 1 cooking brand in the world on social media with 100 million followers and 2.5 billion global views a month; five themed channels (Original, Kids, Light & Fun, Daily and Cocktails); licensing agents in the UK, Germany, Spain, Portugal, Italy, China, and Benelux; a D2C and D2R consumer product business; a publishing division with 700,000 books sold to date; and two Licensing International Awards for Best Digital Brand in France (2019) and Germany (2021).
With 'Chefclub Friends', our young viewers can take their culinary adventures all over the world, following their favourite characters to discover new recipes and cultures” Marie-Laure Marchand SVP Global Consumer Products & Business Development, Chefclub