Cineflix Rights appoints Mike Gould to SVP Digital role

The executive will be responsible for increasing revenue streams for the company.

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Cineflix Rights has appointed Mike Gould to the newly created position of SVP, Digital. The appoint forms part of the distributor's quest to grow its digital business, including the launch of FAST channels.“Cineflix Rights’ slate is packed with long-running brands which audiences love and we work closely with our partners to window our key programming," Tim Mutimer, CEO Rights, Cineflix Media said. "With Mike on board we plan to expand our AVOD business and take direct control of our FAST activity to grow it strategically. Mike is going to be a fantastic addition to the Cineflix Rights team—his enthusiasm, experience, and track record make him the perfect person to lead our digital strategy.”

Under his new role, Gould will report to Tim Mutimer, CEO Rights, Cineflix Media. Gould will work alongside the international sales team as he increases revenue streams through leveraging Cineflix Rights’ extensive, multi-genre slate to deliver long and short form content across all digital platforms, complementing the distributor’s existing sales model. Mike will also shape and lead Cineflix Rights’ strategy to launch direct-to-consumer FAST channels later this year.

The expert begins his tenure with the company on 6th October after departing from his most recent role, All3Media International, where in his role as VP, Global Digital Partnerships he was responsible for growing the distributor’s digital platform partnerships. He is also a former executive of Endeml Shine Group.

“I am thrilled to be joining Cineflix Rights at such an exciting period of growth in its digital business. As the UK’s largest independent distributor, with a broad catalogue full of in-demand IP, Cineflix Rights is perfectly placed to capitalise on the range of opportunities across AVOD and FAST," Gould said. "I can’t wait to start working with Tim and the team and deliver on their bold ambitions in this space.”

Cineflix Rights’ slate is packed with long-running brands which audiences love and we work closely with our partners to window our key programming. With Mike on board we plan to expand our AVOD business and take direct control of our FAST activity to grow it strategically. Mike is going to be a fantastic addition to the Cineflix Rights team—his enthusiasm, experience, and track record make him the perfect person to lead our digital strategy.”

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