"Help! We Bought A Village"
Cineflix Rights has extended its partnership with leading UK production company True North to become the exclusive worldwide distribution partner for long-running hit brand "Help! We Bought A Village". Following the deal to acquire the title, Cineflix Rights is now the home for three of Channel 4’s most popular lifestyle franchises, as the exclusive worldwide distribution partner for A New Life in the Sun (True North) and Château DIY (Spark Media Partners).
"Help! We Bought A Village" (Seasons 1-3, 80x60’, True North for Channel 4, UK), follows couples and families as they restore abandoned villages across Europe. Faced with a seemingly impossible task, with the help of locals, these intrepid property developers have seized a growing opportunity to transform sprawling ruins into beautiful homes and thriving businesses through these supersize renovation adventures.
Catherine McCormick, VP Acquisitions, Cineflix Rights who brokered the deal, consider that the company strongly bets on audience loyalty: “We are thrilled to be extending our partnership with True North to now include another of their hit shows, 'Help! We Bought A Village', alongside 'A New Life in the Sun'. Cineflix Rights is home to the UK’s most successful daytime factual franchises, allowing us to offer global buyers hundreds of hours of quality, high-performing brands to keep audiences locked in and loyal," expressed.
Finally, Norma Wisnevitz, CEO, Truth North consider that their partners are ideal for entering the international market: “We originally partnered with Cineflix Rights due to their proven track record with long-running returning television brands globally. It’s been a great success, and we’re therefore pleased to work with them on another brand to take out to the international market," highlighted.
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