COTY CAGLIOLO: “WE’RE LOOKING AND SECURING STRONG IPS”

Fremantle has built a strong path in Latin America through premium productions such as “The Pack” (“La Jauría”), a coproduction alongside with Fabula which was picked up by Amazon for Latin America. Coty Cagliolo, Head of Production of Fremantle in Latin America talked with Señal News about the main production challenges in the region and how the company is facing the current complex landscape.

Are you developing any other project or co-production in the region?

“We’re starting to build a development slate focusing on the region as a whole, and at the same time making sure that we maintain the local appeal. At this particular stage we’re looking and securing strong IPs in every major market in Latin America”.

What are the main trends that you observe in Latin America in terms of production?

“The main trend is related to the fact that several new OTTS will be launching throughout the region during the next two years. This has caused a regional upscaling of ongoing projects and a thorough search for new content. We believe that genres that have a proven track record like thrillers or bio series might be followed by comedies, female led high profile series and young adult drama. Overall, this new landscape is creating more variety and diversification in the content palette and that could be defined as the main trend”.

How has the first look partnership with Fabula, and the deal with The Immigrant allowed you to increase the scripted pace in Latin America? 

“Our region so vast and rich in creative talent really enables Fremantle and all our partners to approach storytelling in various ways. With Fabula and The Immigrant, they both have a particular identity and have brought their own voices to the Fremantle international slate making our growth more organic and widening the range of the stories we can tell”.

What are the main challenges that you face when you decide to do a Latin co-production?

“The main challenge is to be able to fulfill the particular needs of each of the co-production partners. When this happens, you have to think about local relevance, high production quality and the possibility of global upscaling to attract overseas partners as well. It’s a delicate balance that has to be organically intertwined with the content and the story you are creating, so to build a content that is strong, unique and universal, all at the same time.

How Fremantle is facing the current pandemic time?

“Even though we are facing challenges we have never seen before, our teams around the world have been quick to adapt and innovate, to keep global audiences entertained. We remain in constant contact with our clients to share updates, check-in and offer our support - conducting virtual meetings and lunches with our trusted partners to stay connected.”

By Romina Rodríguez