11 JUN 2020

DISCOP SELECTS VUULR TO POWER ITS NEW DIGITAL PLATFORM

The agreement will feature on the VUULR marketplace, giving African content creators exposure to the more than 2,000 additional international buyers and providing its technology to create a digital destination for African content producers to expand their sales.

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Discop Club has selected VUULR, the world’s leading B2B Content Rights Marketplace, to provide its technology to power Discop a brand new digital destination designed for African content producers to expand their sales intra-Africa and internationally. “Discop will democratize the access to distribution, giving content creators from all over Africa the opportunity for their content to sell globally with no registration fee,” says Patrick Zuchowicki Jucaud, President of DISCOP. 

All the content listed on Discop, will not only be seen by Discop Buyers across the Continent but will also feature on the VUULR marketplace, giving African content creators exposure to the more than 2,000 additional international buyers already registered and using VUULR. “Engaging buyers across Africa and internationally, online, will be a game-changer for Africa’s content industry,” Jucaud said. “Before Discop, the high cost of gaining international sales created a barrier for African content producers.”

Both on Discop and VUULR negotiations and transactions are done entirely online. Buyers can browse curated collections or find specific content easily via user-friendly search and filter functions as well as check Avails instantly and watch screeners and trailers on demand. Buyers can make flat-rate offers and VOD platforms can also make offers with performance pricing models based on viewer count, stream length, or share of advertising revenue. “The rise in demand for international content and its increased accessibility offers unprecedented opportunities for African sellers to export and monetize their content in international markets with zero upfront costs and little effort. We look forward to supporting them with Discop” says Ben Flint, COO, VUULR.

Discop is designed specifically for African content producers to expand their sales intra-Africa and globally. The company aims to sign-up more than 200 independent producers from Africa and premiere Discop at Discop in-person market to be held in Johannesburg on 28 and 29 October 2020.

Engaging buyers across Africa and internationally, online, will be a game-changer for Africa’s content industry. Before Discop, the high cost of gaining international sales created a barrier for African content producers.” Patrick Zuchowicki Jucaud President of DISCOP