Global online marketplace for premium film and TV rights Vuulr welcomed Jeffrey Schlesinger to its Board of Advisors and also as an investor. Schlesinger, most recently President of Warner Bros. Worldwide Television Distribution, has more than 40 years of experience overseeing the distribution of content for major Hollywood studios, including Warner Bros., HBO, Turner and others.
Schlesinger will be advising Vuulr on product strategy bringing his first hand experience to identify and assist in improving the way the buying and selling of rights is conducted within the industry. He will also be actively involved in the articulation of Vuulr’s value proposition for major studios/content producers globally, and for the content acquisition teams at major broadcasters and streamers.
“For over four decades I have been deeply involved in the evolution of licensing media rights around the world across all forms of exhibition. The unprecedented rate of change today makes it clear that there is a need for more efficient ways for buyers to discover and license relevant content, and for sellers to find and transact business efficiently with more buyers. While personal relationships will always play an important role, the explosion of new services globally makes it impossible for every transaction to be done on a ‘one to one’ basis in a cost effective manner. Vuulr’s solution unlocks value by enabling sellers to reach more qualified buyers, buyers to reach more relevant sellers and the transaction to be completed on a secure platform employing state of the art technology, resulting in more business with less cost, headcount and time,” Jeffrey Schlesinger said.
In addition to serving as an advisor, Schlesinger is also becoming an investor in the company along with colleagues Barry Meyer, former Chairman and CEO of Warner Bros for 14 years, and Ed Romano, former CFO and Vice Chairman of Warner Bros.
“It’s an honor to have the backing of three of the most experienced and senior leaders of Hollywood. Their insight to the industry and the challenges being faced, as distribution and acquisition becomes increasingly global and fragmented, is invaluable. It is wonderful that they share our vision of how Vuulr can support the industry by increasing revenue and reducing cost in this mission critical business process, a proposition that is ever more relevant in the current economic climate,” said Ian McKee, CEO of Vuulr.