Eccho Rights to present "Desperate Measures" at Series Mania

Eccho Rights will be presenting brand new Channel 5 drama "Desperate Measures" to international buyers for the first time at Series Mania Forum in Lille. "This is a hugely exciting project, a dramatic thriller but with a deeply relatable human story at its heart - a normal woman doing whatever it takes to protect her beloved son,” says Adam Barth, Head of Development, Acquisition and Co-production at Eccho Rights. “We are hugely impressed what we’ve seen from the first weeks of shooting, and we’ve already got a number of international clients looking at pre-sale deals ahead of meetings in Lille next week.”

"Desperate Measures" was ordered for Channel 5 by Sebastian Cardwell, Deputy Chief Content Officer UK, at Paramount. Produced by Clapperboard, in association with Eccho Rights, the series is currently in production with transmission slated for later this year on Channel 5. Mike Benson and Julie Ryan serve as executive producers for Clapperboard, while Adam Barth and Nicola Söderlund are on board as executive producers for Eccho Rights. Helen Ostler will serve as producer, while Anthony Philipson directs the series.

This week Channel 5 also released details of the cast for the series, with a line up of returning UK actors, including Amanda Abbington, who will play the lead role of Rowan, and Warren Brown, starring as Rowan's ex-partner Patrick, a career criminal who she reconnects with in order to help Finn.

The drama follows bank clerk Rowan, who has raised her teenage son Finn on a lawless estate whilst paying off her own absent father’s debts. Rowan’s life spirals out of control when Finn is coerced into a botched drug deal by a local gang. With Finn’s life on the line and a violent gang leader encroaching on her life, Rowan is faced with recouping the money that Finn lost. Desperate to save her son and having exhausted all other options, Rowan commits to a dangerous heist at the bank she works in.