Endeavor Content has confirmed plans to rebrand as Fifth Season, effective 7th September. "Fifth Season pairs the resources and expertise of a major studio with the dynamism, flexibility, and innovation of an independent and entrepreneurial global business," a related report reveals. "It has long-held beliefs in the fusion of film and television, of the narrowing of cultural borders in entertainment and of audience excitement for content from all over the globe."
Formerly known as Endeavor Content, Fifth Season was founded in 2017 comprising several production, sales, and distribution assets within Endeavor, WME, and IMG. Earlier this year the company spun out of Endeavor, finalized a transaction with Korea’s CJ ENM that valued the business around $1 billion, and positioned Fifth Season, as it is known today, as an independent studio. The resulting structure gives CJ a majority stake in FIFTH SEASON, while Endeavor retains a 20% stake. Therefore, this strategic rebrand is a natural evolution of Fifth Season’s autonomy and strength, and its position as a major independent studio, delivering more than 30 series and films a year and producing more than $1 billion of projects over the coming calendar year.
The company's new name derives from Eastern medicine, which recognizes a fifth season, a celebratory time of harvest in late summer. The company’s new logo is a mosaic of glyphs, with each glyph embodying a unique quality or facet of the company’s ecosystem and its beliefs and ideals. The combination of these glyphs reflects how Fifth Season believes its value is made by the sum of its many creative relationships and partnerships and that its principles are a key part of its identity. The index of glyphs will continue to evolve with the company as it expands its partnerships, geographies, businesses, and culture.
The titles included in the company's title slate inlcude "The Lost Daughter," "Killing Eve," "Tokyo Vice," "The Night Manager," "Normal People," and "Severance." Upcoming projects include the final installment of "See for Apple," starring Jason Momoa; "80 For Brady,"starring Tom Brady, Jane Fonda, and Lily Tomlin; the second in the film franchise "Book Club 2" Next Chapter," "Alma Har’el’s Lady in the Lake," starring Natalie Portman for Apple; and "The Lost Flowers of Alice Hart," Amazon’s first Australian original, starring Sigourney Weaver.