Keshet International has appointed international media and sales executive Fleur Wheatley to the role of VP of Sales. Based in London, Wheatley will be responsible for leading the company’s sales activities in the United States, Canada, the UK, the Nordics, and with global and regional SVODs and channels.
Wheatley joins the company following a four-year tenure at Blue Ant International, where she most recently held the position of Director of International Sales and Acquisitions, representing the global distributor in the Nordics, Benelux, MENA, Greece and Turkey. She commences her role at Keshet International today, reporting directly to Keren Shahar, COO and President of Distribution.
“Fleur’s varied experience in production, acquisitions and distribution sales makes her a valuable addition to the Sales team and beyond here at Keshet International. Her extensive experience with factual content will be very valuable to our growing English-language catalogue and drive our expanding footprint in the AVOD and FAST channel arenas, and I am confident her passion and talent will also help us attract new business. We are really excited to have her join the team ahead of Mipcom 2022, when we'll be taking with our biggest delegation post-Covid to Cannes,” Keren Shahar commented.
“I'm excited to be joining Keshet International as the company continues to strengthen its position as a key player in the international content business, bolstered by quality IP from Keshet 12 in Israel, its production arms in the United States, UK and Germany, and third-party partners around the world. I can't wait to immerse myself in their enviable catalogue and get to work alongside the rest of the talented sales team,” Fleur Wheatley added.