GLOBAL AGENCY’S “GOOD SINGERS” DEBUTED SUCCESSFULLY IN FRANCE

The launch of the new singing entertainment show “Good Singers,” which is based on Global Agency’s original format “Is That Really Your Voice?,” got great ratings with broad leadership across all targets on France’s TF1 on Friday, July 17.

The premiere was followed by 3.2 million viewers. That figure represents a 40% leap from the level of 2.3 million viewers for the same slot on the channel a week earlier. “Good Singers” has achieved great success in all key demos: 18.2% share (4+), 30% (F50), 26% (25-49) 40% (4-14) and 32% (15-24). The show was also number one in the trending topic list on social media.

Created in 2013 by Izzet Pinto, the format is based on the unique idea of being able to spot good singers by looking at the contestants, without hearing them sing. “Is That Really Your Voice?” is the first known format which is based on guessing contestants’ singing talent by their appearance and hearing them talk, but without hearing their singing voice. Among the contestants some of them have unbearable voices. It’s a comedy mystery game show which combines entertainment and talent.

“We are very happy and proud of this success. TF1 worked very hard during the pandemic period and created a great production of our format. This French adaptation is seeing great demand worldwide. I really believe that it will be the next big thing!,”  said Izzet Pinto, Founder & CEO of Global Agency.

Julien Degroote, Head of Content Development of TF1 Group, added: “We are very satisfied with the launch of ‘Good Singers’ on TF1. This show has all the qualities to complete our line-up of successful entertainment shows such as ‘Dancing with the Stars,’ ‘The Masked Singer,’ or ‘The Voice’. The success on all key commercial targets shows that ‘Good Singers’ is resolutely a premium co-viewing family entertainment show. The collaboration of the Global Agency teams to best adapt their format to our market and their creativity have been invaluable support”.